Bob + Cortney Novogratz are a designing duo that first hit the spotlight on Bravo’s Nine by Design. The show featured the Novogratz and their seven (yes 7!) children living a color crazed design dream in NYC.
We developed brand assets they would need to build a licensed product portfolio across home textiles, tabletop, furniture, decorative accessories and more. A brand architecture was developed to stretch from high end department and home specialty like CB2 to big box retailers including Walmart and Old Navy.
Design work included brand positioning & architecture, branding, packaging, style guide and surface design.