Geren Ford is a Los Angeles based fashion designer, and as part of her SS13 collection she wanted to brand herself as an Art Brat. Geren Ford was raised by artist parents, art is an important part of her brand's DNA.

A typeface and icon was designed for her collection, using masking tape and hand stitching. Masking tape was already an important branding element being used both on the website and in the West Hollywood Annex. The typeface and icon was printed on apparel pieces for the SS13 collection, and also used for different marketing and print purposes including leather clutches, pillows, hang tags, lookbook and website.