Every holiday season, the CAA Foundation makes a gift to an organization on behalf of Creative Artists Agency’s client. Each client receives a designed holiday gift inspired by an area of philanthropy and giving. In 2015, the theme was providing educational resources to children worldwide. Both The Malala Fund and Think It Up foundations received donations from the CAA Foundation through the gifts.
The holiday gift design was created to reveal the enduring importance of education resources, posed in the simple and time honored format of flashcards. Titled 'Flashcards for The Future,’ the front of the cards displayed inspirational quotes, and the back featured educational tools to bring those quotes to life. Each set consisted of 12 flashcards – highlighting 12 prominent thinkers and academic influencers along with 12 different areas of learning. The cards were placed in a custom, pull-out drawer box crafted to become a keepsake and reminder of the clients’ generous gift to students everywhere.
We were awarded the Merit Award in the 2016 HOW In-House Design Awards.